Asus Reportedly Launching 5 to 6 Ultrabooks in October

From Tom's Hardware: Asustek Computer is slated to host a product launch conference for Ultrabooks in New York City this October. According to company chairman Jonney Shih, Asus will reveal five to six different Ultrabook models it plans to launch this year. These will range in price from $899 USD to $1,999 USD, and will also feature screens measuring 11.6-inches and 13.3-inches.

Shih also stated that Asus has been able to lower the overall cost of its Ultrabooks thanks to the recent price drop of several key components such as panels and DRAM. He also expects both Asus and Acer to rule the Ultrabook market for a while given that Dell and Toshiba are supposedly taking a cautious approach, and because HP is "abandoning" its PC business (something HP denies).

Sources from upstream component players claim that Intel still isn't listening to requests from downstream partners to lower Ultrabook CPU prices. However, the CPU giant is offering "extra assistance" to allow partners to launch models under the $1000 USD pricetag.

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