Amazon's Fake Review Problem Is Getting Worse

From Forbes: Amazon's problem with fake reviews shows no signs of abating, with an investigation by the Which? consumer group revealing a flood of fake five-star reviews for tech products.

'Unknown' brands of headphones, dashcams, fitness trackers and smart watches are receiving thousands of reviews; as they're unverified, there's no evidence that the reviewer has even bought or used the product. These brands include ITSHINY, Vogek and Aitalk.

When Which? searched for headphones, all the products on the first page of results were from unknown brands and almost nine in 10 of more than 12,000 reviews for these products were from unverified purchasers.

One set of headphones, by 'Celebrat', had 439 reviews - all five-star, all unverified, and all appearing on the same day.

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