Amazon Prime Day sale bonanza kicks off July 15 and will run for 48 hours

From CNET: Amazon's Prime Day sale started off rocky last year, with the world's biggest online retailer offering customers a crashing website and app. The company aims to do better this year with a supersized fifth annual Prime Day, coming next month.

The sale will start on July 15 just after midnight Pacific Time and run for 48 hours, the longest Prime Day sale ever, up from 36 hours the year before, Amazon officially announced Monday.

"We worked super hard throughout the year to ensure that we're prepared for this year," Cem Sibay, vice president of Prime, said in an interview, after acknowledging some customers' frustrations with how the sale began in 2018.

There will be more than 1 million deals available worldwide, which is the same number Amazon offered last year. The company had routinely amped up this figure as a way of showing the growth of Prime Day. Sibay explained that customers' feedback hasn't been that there aren't enough deals, but rather they wanted more and better ways to find them, while also seeing new deals as often as possible.

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