From : Clearly, smartphones are the new PCs: global shipments are down for the seventh straight quarter. Globally, smartphone shipments dipped to 360 million in the second quarter of 2019, down 1.2% or 4.3 million devices from the same quarter in 2018.
But Chinese manufacturers like Huawei, Xiaomi, and Vivo bucked the trend.
Huawei grew 4.6% in spite of the U.S. government's attempts to limit its market share, while Xiaomi edged up .9% and Vivo grew 2.1%.
“Heavy marketing, faster portfolio refresh, high spec devices at aggressive prices, and multi-channel presence are some of the key reasons why Chinese brands fared better than the local and global OEMs," says Varun Mishra, Research Analyst at Counterpoint Research. "These brands have been aggressively expanding outside China and achieving growth offsetting the saturation in their home market. Their strategies and product portfolios are more aligned to the local needs and preferences, which is one of their key strengths.”
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