From PC Mag: Shop 'til you drop without having to wear a mask. Instagram and Google this week each launched new e-commerce destinations, encouraging folks to continue spending money online instead of venturing out to brick-and-mortar stores.
Instagram (which recently turned photos and Stories into shoppable posts) on Thursday introduced Instagram Shop to the Explore tab, making it easier to browse and buy from brands and creators directly in the app. Just look for IG's colorful checkout arrows (>>) to find available products. "Discover the latest trends, get personalized recommendations, and preview exclusive launches, all in one place, so you can browse and buy the products that you love," according to a company blog announcement. The feature is rolling out now in the US before expanding globally "in the coming weeks."
Customers will soon be able to check out seamlessly with Facebook Pay, from Instagram's parent company. The system promises an extra layer of security via the option to add a unique PIN or device biometrics (Touch or Face ID). Later this year, keep an eye out for the appearance of a standalone Shop tab in the Instagram navigation bar.
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