From The Verge: Facebook is publicly criticizing Apple’s upcoming iOS privacy changes in full-page newspaper ads today. “We’re standing up to Apple for small businesses everywhere,” reads the headline on an ad inside the New York Times, the Washington Post, and the Wall Street Journal today. Bloomberg News reports that the ads are related to Apple’s iOS 14 privacy changes that will make it more difficult for companies like Facebook to target users with ads.
Developers will need to ask iOS 14 users for permission to gather data and track them across mobile apps and websites on an iPhone and iPad soon. Apple had planned to implement these changes with the initial iOS 14 release in September, but delayed enforcing them until early next year. These changes will impact Facebook’s ad business, and in particular its ad network for developers and businesses, as end users are more likely to opt out of tracking prompts.
Facebook claims Apple’s changes will be “devastating to small businesses” that rely on its ad network to generate sales. The newspaper ads direct small businesses to Facebook’s “speak up for small business” site, where a series of business owners speak out about Apple’s changes. “Small businesses deserve to be heard,” Facebook writes. “We hear your concerns, and we stand with you.”
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