From PC Mag: Netflix CEO Reed Hastings confirmed yesterday that the streaming service is set to introduce a cheaper, ad-supported subscription option.
During a quarterly earnings call, Hastings admitted he's "been against the complexity of advertising and a big fan of the simplicity of subscription."
Still, "I'm a bigger fan of consumer choice," he added. "And allowing consumers who would like to have a lower price and are advertising-tolerant get what they want makes a lot of sense. So that's something we're looking at now."
It may not happen immediately; Hastings says it's something "we're trying to figure out over the next year or two. But think of us as quite open to offering even lower prices with advertising as a consumer choice." Hastings also says Netflix will not be using data-tracking and ad-matching when this new tier launches.
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