Meta's 'Horizon Worlds' Virtual Land Isn't Grabbing Users, Report Says

From CNET: "An empty world is a sad world." That's reportedly one of the concerns expressed in an internal Meta document related to Horizon Worlds, Meta's virtual land that's also the company's key metaverse offering for consumers.

Internal documents including memos from employees show that Horizon Worlds isn't pulling in the number of visitors Meta had hoped for, and that the visitors who do show up generally don't head back to Horizon after the first month, The Wall Street Journal reported Saturday.

With Facebook parent Meta's social VR platform, users can don one of the company's Quest virtual reality headsets to explore digital spaces such as a comedy club or a concert venue as avatars. Users are also able to create their own virtual worlds. Meta first showed off the app in 2019 and opened it to the public at the end of 2021.

It's a major part of Meta's big bet that a larger virtual realm known as the metaverse will be the future of computing, replacing present-day social networks as well as online-meeting tools like Zoom.

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