Nvidia helps Hyundai, BYD, Polestar join the in-car gaming revolution

From TechCrunch: Nvidia’s on demand cloud gaming service, known as GeForce Now, is headed to select Hyundai, BYD and Polestar electric vehicles, the company said Tuesday ahead of CES 2023 in Las Vegas. The announcement, while lacking details on timelines or vehicle models, is notable because it marks the first time Nvidia is expanding its GeForce Now service beyond phones, smart TVs and computers and into cars.

Nvidia’s in-car games offering comes as automakers sink more resources into so-called “software-defined vehicles,” in hopes of finding new sources of revenue beyond building, selling and financing cars, trucks and SUVs. While Tesla was the first to pioneer in-car gaming and recently added Steam games to its vehicles, other automakers have picked up the pace. A number of automakers, including Stellantis, announced at CES last year plans to add Amazon Fire TV streaming into upcoming vehicles. In October, BMW partnered with AirConsole to bring games to its BMW 7 series EVs this year.

One can see the appeal of integrating such entertainment with newer vehicles, particularly for electric vehicles. Have to wait 30 minutes to charge your car? Put your feet up and stream some Wheel of Time. Got hyper kids in the back of a long car ride? Distract them with Cyberpunk 2077 or The Witcher 3: Wild Hunt. Automakers and suppliers may also be looking towards to a future when driving tasks become more automated.

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