YouTube’s new leader teases AI tools that can virtually swap creators’ outfits and locations

From The Verge: Neal Mohan, the new head of YouTube, outlined his key priorities and teased some upcoming features for the media platform in his first address to the community since stepping up to the role last month. In his letter, Mohan opens by saying that he’ll “continue to put [creators] first” and recapping some of the recent features the platform has added. He also teased one particularly interesting new one: YouTube is developing generative AI tools for content creators.

“Creators will be able to expand their storytelling and raise their production value, from virtually swapping outfits to creating a fantastical film setting through AI’s generative capabilities,” said Mohan in a letter published today. “We’re taking the time to develop these features with thoughtful guardrails.”

YouTube hasn’t provided any specific details regarding how these generative AI tools will work, but Mohan said we can expect them to roll out to creators “in the coming months,” alongside undisclosed protections to ensure the technology is being used responsibly.

Following the explosive popularity and accessibility of generative AI models like OpenAI’s ChatGPT and DALL-E, many have questioned the ethics and legality behind the tech, with some claiming the datasets used to train such models potentially infringe on copyright protections. “AI presents incredible creative opportunities, but must be balanced by responsible stewardship,” said Mohan.

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