From TechCrunch: YouTube Premium, the $11.99 per month ad-free version of YouTube, is today introducing a number of new features aimed at attracting and retaining subscribers. Most notably, the subscription plan will now include higher-quality video for web and iOS users, support for co-watching videos on FaceTime through Apple’s SharePlay and other controls for managing your queue on mobile devices.
The company believes the broader feature set will help it to better market the subscription to consumers, as many don’t know what else YouTube Premium provides beyond removing ads from YouTube. The launches also follow other recent additions, like the ability to continue watching videos where you left off on any device and a “smart downloads” feature that automatically saves recommended videos for offline access. This latter feature is now available to web users as well, in addition to iOS and Android.
While many of these earlier features had more subtly enhanced the YouTube Premium subscription — running in the background where they’re perhaps unnoticed by the end user — today’s newly announced additions will be more front-and-center to the viewing experience.
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