From The Verge: YouTube will allow more creators to monetize their presence on the platform, including creators with smaller followings.
The company announced today it is lowering the eligibility requirements for the YouTube Partner Program and opening up a handful of monetization methods to smaller creators, including paid chat, tipping, channel memberships, and shopping features.
Under the new eligibility policy, the YPP will be open to creators once they reach 500 subscribers — half the number that YouTube previously had. Other benchmarks are changing, too: participating creators will need 3,000 valid watch hours instead of 4,000, or 3 million Shorts views compared to the original 10 million. The lower requirements will initially roll out in the US, UK, Canada, Taiwan, and South Korea.
Smaller creators will still need to grow their footprint to cash in on ad revenue, with YouTube saying the existing YPP requirements will remain for revenue sharing (the company notes that creators won’t have to reapply to the program once they hit the higher requirements). YouTube has used its ad revenue sharing program to entice creators to make money, especially to bolster the company’s shortform content in recent months by introducing an ad revenue sharing program for Shorts.
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