From CNET: Phone makers like Google and chip makers such as Qualcomm suggest that 2024 will be the year of on-device AI. Last month at its annual Executive Summit, MediaTek, the producer of the silicon that ends up in millions of phones and smart devices, highlighted the advantages to using generative AI on phones. For instance, getting more personalized answers and suggestions faster than with cloud-based solutions, with few ways the tech will make phones wildly better.
But there are a few concrete use cases on the horizon, explained David Ku, MediaTek's Chief Financial Officer. Vivo has a phone coming out next year with a feature that will record a meeting, transcribe it and provide a summary, which could be used in sensitive boardrooms since the processing is done on-device.
"If it's a private meeting, you can keep the information confidential. You don't want to submit this recording to the cloud, so you can do it on the device," Ku said.
In October, rival chipmaker Qualcomm added generative AI capabilities directly into the chips that will power the next wave of premium Android phones, like the Xiaomi 14. While MediaTek didn't offer as many specific use cases for its generative AI, both companies have proposed that the technology will offer more personal suggestions by considering people's behavior patterns and image manipulation like expanding photos beyond their original boundaries.
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