Amazon Launches Ads in Prime Video Today

From CNET: Amazon rolled out ads in its Prime Video streaming service Monday, after announcing the change in September. This launch begins with customers in the US, the UK, Canada and Germany for early 2024, with France, Italy, Spain, Mexico and Australia to follow later this year.

Amazon said Prime Video will have limited commercials, noting that there will be "meaningfully fewer ads than linear TV and other streaming TV providers." However, viewers in the US who want an ad-free experience can choose to pay $3 a month, and a no-ads option will be offered for other countries at a later time. In its initial announcement, the company said there are no plans to increase the current price of Prime memberships in 2024.

If you want to avoid watching ads, you can click the "Go Ad Free" tab in the app or web browser. For some mobile devices, you'll notice a blue "Ad" icon with a line through it. Prime Video users may also see a pop-up window offering the option to sign up for the ad-free version.

Prime Video includes original TV shows and movies created by Amazon Studios as well as hundreds of other titles you can stream as part of your subscription. Prime Video subscribers can also add on subscriptions to Max, Paramount Plus, Starz and several other channels for an extra monthly cost. There are also movies and shows you can rent or buy on the platform.

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