Apple's AI Plans for the iPhone: What to Expect From iOS 18 and More

From CNET: Artificial intelligence and machine learning aren't new to the iPhone; they've played an important role in the development of new features for years. Portrait Mode for the camera and the ability to copy and paste text from photos are both examples of such technologies at work behind the scenes.

But at Apple's Worldwide Developer Conference, we're expecting to learn about how Apple could take that to the next level by potentially bringing generative AI to the iPhone.

Generative AI, or AI models trained on large volumes of data that create content in response to prompts, has exploded in popularity following the success of ChatGPT. Tech giants such as Microsoft, Google, Samsung and Amazon, among many others, have introduced generative AI into their biggest products over the past year. Apple, however, has been quiet about its plans for generative AI, although CEO Tim Cook teased updates for 2024.

"But we've got some things that we are incredibly excited about that we'll be talking about later this year," Cook said in response to a question about generative AI on an earnings call.

View: Full Article