From TechCrunch: Bluesky has blown up this year thanks to a vibrant community of posters, user customization choices, and a decentralized protocol that doesn’t lock users into the choices of a billionaire CEO. But one question mark hanging over Bluesky is how the platform will eventually make money, and whether it will use the most common business on the internet: ads.
The company has raised $15 million so far, and CEO Jay Graber tells TechCrunch she’s already getting attention from other investors. Bluesky has hinted at a few potential revenue streams, including social media subscriptions, a marketplace of algorithms, and selling domain names. While Graber has committed not to “enshittify” the platform with ads, she’s not ruling out ads altogether.
When asked if Bluesky would always be free of advertisers like it is today, Graber said: “I don’t think that’s necessarily true.”
“I think the ways we would explore advertising, if we did, would be much more user intent-driven,” said Graber on stage Wednesday at TechCrunch’s StrictlyVC event in San Francisco. “We want to keep our incentives aligned with users and make sure that we’re not turning into a model where the user’s attention is the product.”
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