Surprise! Nvidia’s GeForce RTX 50-series GPUs cost less than you thought

From PC World: It’s official: Nvidia’s next generation of gaming graphics is here, and friends, the GeForce RTX 50-series looks pretty compellingly priced on paper. Nvidia CEO Jensen Huang announced eight different GeForce RTX 50-series graphics cards during his CES 2025 keynote – four for desktop, and four for laptops, all compatible with a new DLSS 4 generation.

The same GPUs were announced for both form factors: The GeForce RTX 5090, 5080, 5070 Ti, and 5070. It was a big difference from AMD’s keynote, where RDNA 4 and the Radeon RX 9070 weren’t even mentioned despite press receiving a high-level briefing.

Let’s start with Nvidia’s hotly anticipated desktop graphics cards, powered by Nvidia’s new Blackwell architecture. They’re actually cheaper than expected, with lower prices than their predecessors…except for the RTX 5090. But there’s a reason for that.

I was convinced that the GeForce RTX 5090 would cost $2,500 or more based off the leaked specs. Well, Jensen didn’t really get into product level specs, but at $1,999, it’s a relative bargain for AI researchers, if not necessarily gamers. With 32GB of VRAM and a beefy 512-bit bus, paired with Nvidia’s flagship Blackwell GPU, this thing will be ferocious in gaming, but unparalleled in machine learning tasks if you can’t afford a pricey Nvidia enterprise-class card.

The theme goes down the line: At $999, the RTX 5080 costs $200 less than the 4080 did at launch (and the same as the RTX 4080 Super). At $749 and $549, the RTX 5070 Ti and RTX 5070 cost $50 less than their predecessors (though to be fair, I called the RTX 4070 Ti “hobbled and wildly overpriced”). Better yet, Jensen said that the RTX 5070 delivers RTX 4090-class performance for roughly a third of the price.

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