From PC World: Roku is spending $185 million to get into a business that most other streaming platforms have avoided.
In early May, the company announced that it will acquire Frndly TV, the cheapest of all the live TV streaming services. For $9 per month, Frndly TV offers a bundle of channels you’d typically find in a cable TV package, including Hallmark, A&E, and The Weather Channel.
While it’s normal for streaming platforms to offer their own free or premium streaming services, most aren’t selling their own bundles of cable channels with optional DVR service. Roku is doing something pretty unusual here, and while it says it’s just trying to boost subscription revenues on its platform, that doesn’t sound like the whole story to me.
Frndly TV is what’s known in industry jargon as a “virtual Multichannel Video Programming Distributor,” or vMVPD. You could also use the terms live TV streaming services, streaming channel bundles, or cable replacements.
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