From TechCrunch: Is the metaverse out, and Facebook back in? That’s one way to look at Tuesday’s announcement from the company formerly known as Facebook: Meta is revamping its flagship app with a number of features focused on connecting friends, along with design changes, including a renewed focus on what still works, like its popular Facebook Marketplace.
The changes come days after news of Meta considering sizable cuts to its metaverse efforts, which, before the AI boom, aimed to make virtual worlds and VR the company’s next big bet in social networking. Meanwhile, Facebook still reaches billions, even if its growth remains flat in key markets like the U.S.
As Facebook’s population ages, the app remains in heavy use among boomers and Gen Xers. That’s led Meta to try to find a footing among a younger demographic. After failed attempts to reboot Facebook as a home for college kids, the company has been making more noise recently around giving Facebook a Gen Z makeover.
But what’s been resonating with younger people is Facebook Marketplace.
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