From PC Mag: Effective today, Amazon is raising the price of its ad-free streaming service and stripping 4K support from those with an ad-supported Prime Video plan.
As the company first outlined last month, banishing ads from Prime Video will cost $4.99 per month in the US on top of the annual or monthly cost of Prime, up from $2.99 per month. The ad-free tier has also been rebranded as Prime Video Ultra.
Amazon tips "enhanced features" for Ultra subscribers, but what caught our eye was that the Ultra subscription includes "exclusive access to 4K/UHD streaming." That’s concerning, since ad-supported Prime Video currently supports up to 4K (Ultra HD) on TVs. However, an image in Amazon’s announcement shows 4K/UHD missing as a feature for the base subscription, which is bundled as a "free" perk with an Amazon Prime subscription.
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