Rumours May Point to Transformation of HP’s Voodoo Unit

From X-bit Labs: Market rumours say that Hewlett Packard is about to either dramatically reorganize or even close down its Voodoo PC business unit that sells high-end gaming and mobile personal computers. The rumour comes months after HP announced that it would sell Voodoo-branded products worldwide, not only in the USA.

Citing “insider close to the situation”, Techgage web-site on Monday reported that VoodooPC notified at least certain staff members regarding the forthcoming layoffs and also started to return products to its suppliers. It is unlikely that boutique personal computer supplier was unprofitable and even if it is, it is hard to believe that its losses are significant for HP.

The founder of Voodoo – which HP acquired about two years ago – was rather quick to comment on the rumour, but did not deny information regarding closure of the division.

“HP is working on a plan to better leverage its existing resources to bring Voodoo products to market faster and make them more accessible to consumers. I can assure you that Voodoo employees and champions of the brand will continue to work on the conceptualization, design and development of Voodoo products,” said Rahul Sood in an interview with Gizmodo web-site.

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