From DailyTech: BlackBerry will send a letter out via print media tomorrow in an effort to let BlackBerry users know that they "can continue to count on BlackBerry."
BlackBerry has had a rough time, and it's constantly all over the news. It once went from a big player in the U.S. smartphone market with 14 percent market share in 2011. Today, it has less than 3 percent.
To clear a few things up and restore user's faith in the company, BlackBerry will release a letter in more than 30 major news publications across nine countries on October 15. The company is hoping the letter will reach many people who may not read Internet articles, and even those who do (but have seen nothing but headlines about BlackBerry's doom).
BlackBerry has a lot of cleaning up to do. After losing significant market share to the likes of Android and iOS, BlackBerry's latest line of devices and operating system -- BlackBerry 10 (BB10) -- failed to take off and steal back its market share earlier this year. Both BB10 hardware releases -- the Z10 and Q10 -- have largely flopped. T-Mobile even took BlackBerry devices off of its shelves.
BlackBerry's board of directors announced the formation of a Special Committee to explore strategic alternatives last month to enhance the value and accelerate the development of BB10. The announcement came only a few days after a report surfaced that BlackBerry might go private in an attempt to fix its problems away from the public.
Later in September, it was reported that BlackBerry expected a GAAP net operating loss of $950 to $995 million for fiscal Q2 2014. The company also agreed to a $4.7 billion sale with Fairfax Financial at that time.
View: Article @ Source Site
