From PC World: Advanced Micro Devices is looking to move away from providing CPU-only chips for gaming machines, instead switching over to accelerated processing units (APUs) that integrate CPUs with graphics cores.
AMD for many years has sold FX chips, which are the company’s fastest chips and have CPUs but no integrated graphics processors. Those chips have been popular with gamers who overclock chips, use separate graphics cards, and build high-end gaming rigs. Such chips are also provided in Intel’s Core Extreme Edition high-end chip lineup.
But with higher levels of integration, AMD is now strategically moving over to APU chips to take advantage of the integrated CPUs and graphics cores in a single piece of silicon, said Bernd Lienhard, corporate vice president and general manage of the client business unit at AMD.
”It’s not like we’re de-emphasizing the FX line, but we’re moving to the APU world,” Lienhard said. “We’re trying to create a halo ... that can eventually transition to the mobility space.”
The current AMD FX chips are aging fast, and are based the older Piledriver CPU core. Those chips are not due to be upgraded this year, according to AMD’s product roadmaps.
AMD’s integrated APUs are used in mainstream desktops, laptops and other PCs that mostly don’t require discrete graphics cards. This week the company introduced the latest APU chips for PCs, code-named Kaveri and based on the Steamroller core, which is the successor to the Piledriver.
Kaveri and successor APUs will ultimately be moved into high-end PCs and targeted at gamers, Lienhard said. Discrete graphics cards can be attached to rigs for a better gaming experience.
”We’re going to build more powerful APUs going forward,” Lienhard said. He declined to comment on the future of FX chips.
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