Arm targets laptops to protect its mobile phone turf from Intel

From InfoWorld: ARM Holdings is positioning its chips as the main processors in the low-end laptop market, but does not expect these chips to account for a significant part of its revenue, an executive said on Friday.

It decided to enter this market mainly to counter Intel's moves in the mobile phone market, Simon Segars, ARM's executive vice president and general manager of its Physical IP Division, said in an interview.

The company forecasts that royalties from its microprocessors in laptops and other entry-level computing devices may account for between 5 to 10 percent of its royalty revenue in five years, he added.

Unit sales in the mobile phone market are likely to be far larger than the low-end laptop market, Segars said. There is also the trend for sophisticated mobile phones to have up to four or five ARM processors in them, he added.

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