Xerox Researches Technologies for Emerging Markets in India

From PC World: Small print shops in India and other emerging markets often cannot afford to buy the software required for print and design services. Xerox researchers in Chennai in southern India are investigating the option of delivering the software to these businesses as a low-cost document service through a cloud computing model.

The research facility, called the Xerox India Innovation Hub, which was formally inaugurated last week, is also investigating the use of mobile phones in document management, Meera Sampath , director of the hub, said on Friday.

In rural markets, the ability to submit information and retrieve documents through mobile phones would do away with the requirement to go to remote Internet kiosks and update the information, she added.

The low bandwidth of communications in rural areas, the requirement for multilingual delivery of services, and the ubiquity of mobile phones are some of the key characteristics of emerging markets, Sampath said.

Some of the technologies developed in India may be relevant to other emerging markets as well, she added.

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