Ubisoft to Roll Out Used Game Fees Too, Gamestop Cheers Idea

From DailyTech: One hot current debate in the video game industry is the topic of used games. While this may seem surprising as used game sales -- both private and commercial – have been around for years, video game makers are now turning on the time honored practice, looking to make some extra money. Some developers have said used games are worse than piracy.

Electronic Arts unveiled a controversial plan earlier this month to lock players out of online content in used games unless they paid a $10 fee. Now Ubisoft CFO Alain Martinez CEO comments, "Regarding ... monetizing used games or downloadable content … most of the games that we will release next year will have downloadable content available from the start. We are looking very carefully at what is being done by EA regarding what we call the '$10 solution,' and we will probably follow that line at sometime in the future."

With Ubisoft, publisher of the best-selling Assasin's Creed and Splinter Cell franchises on board, many think the industry could shift as a whole to charging users anywhere from $5-$20 extra on used titles, on top of the $10-$40 they already pay for the game itself. Publishers are also looking to use a transition to digital downloads to make customers less able to sell titles in the first place.

Some customers are circumventing these restrictions by creating one time accounts on services such as Valve's Steam and selling them to effectively sell the game. This technique is less effective on consoles like the Xbox 360, though, where month billing is attached to your account.

GameStop's Paul Raines praised EA and Ubisoft's decision to charge customers more. He states, "We support the creation of added downloadable content for popular franchises, as we see that as extending the life of titles and broadening the base of game players. We do not anticipate an impact to our used margins due to this program. The amount of used game buyers currently playing online is low, and as it grows, our proprietary models will manage trade and sale pricing to reach margin goals."

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