New Google TV Launch Partners Added

From DailyTech: Google is set to try to take over the TV in the same way it has taken over search online with its Google TV offering. The search giant has announced some new launch partners for its Google TV service that wants to bring the web into the living room with set top boxes, and with its software embedded into some internet-capable TVs.

The new launch partners that Google is announcing for the service include NBC Universal and Amazon. The service will include NBC's CNBC Real-Time, which is an app that lets users get real time access to news, stocks, and more. Amazon will offer its Video on Demand network to users of the service.

Google TV is going to be a platform for content companies with Google providing access to any content on the web on your TV rather than taking the same tact Apple uses with the new Apple TV offering and only allowing access to a limited part of the web. When Google TV launches it will be limited to the Revue set top box made by Logitech.

The Google TV platform is integrated into web-capable TVs in conjunction with Intel, who makes the chips for some of the web TVs. The Wall Street Journal reports that some media companies are expressing concern over whether Google will be able to compensate them providing access to their content in a manner that could cannibalize their broadcast offerings.

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