The Apple Card is Apple’s thinnest and lightest status symbol ever

From The Verge: The most iconic scene of American Psycho features the lead character Patrick Bateman investigating the business card of rival investment banker Paul Allen and boiling in barely contained envy and rage. “Look at that subtle off-white coloring. The tasteful thickness of it.” In Bateman’s world of tailored suits, brand-name eyeglasses, and meticulously trimmed haircuts, the infinitesimally small differences in design between his business card and Allen’s are crushingly decisive. He is of a lower status because his peers all marvel at the refinement of the other man’s card.

Apple’s newly announced Apple Card credit card seems to have taken inspiration from that scene.

We all have a little of whatever bedeviled Patrick Bateman in us. It’s that superficial gremlin that drives us to make choices about functional items in our lives on the basis of their form and aesthetics. Because owning pretty things makes us look good. Because owning exclusionary things makes us look wealthy, which many people substitute for a measure of success in life.

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