From The Verge: Instagram’s new Threads app, a Twitter competitor, isn’t supposed to launch until July 6th, but the web interface went live for a few hours today for everyone to explore. It provided an early look at what to expect from the full Threads app that will launch on iOS tomorrow — and presumably Android, too.
Meta briefly made Threads available on the web before pulling profiles offline a few hours later. The Verge was able to access Meta CEO Mark Zuckerberg’s first thread (is that what we call them?!) using the web app, and many other brands and creators including Netflix, Gary Vee, and Instagram.
The web interface is fairly basic right now for viewing threads, with options to like, comment, repost, and share — all prompting you to download the mobile app for the time being. If you’re in an unsupported country, like markets in the EU, then you’ll only be able to view threads right now. Much like Twitter, you can view an account’s main posts in one section and the full reply history in another.
The head of Instagram, Adam Mosseri, already has nearly 2,500 followers, and Zuckerberg has less than 2,000, so it’s safe to say that early Threads access has only been provided to a few thousand testers so far. Alessandro Paluzzi has discovered some of the brands and creators that got early access.
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