From CNET: Fans of Samsung's Galaxy Z Flip and Galaxy Z Fold devices will likely have something new to look forward to later this month. Samsung announced on Wednesday that its next Unpacked event will take place on July 26. While Samsung hasn't shared details on the specific products being announced, the company previously said it plans to introduce new foldable devices at its upcoming product launch event in Seoul.
Samsung has been a frontrunner in the growing but still nascent foldable phone market, releasing the first iteration of the Galaxy Z Fold back in 2019. But it now faces fresh competition from rivals like Google and Motorola, both of which have released new phones with screens that can bend in half. The next Galaxy Z Flip and Z Fold, expected to be announced at the July 26 event, will be critical for Samsung in maintaining its leadership position in the foldable market as new competitors emerge.
Wednesday's announcement came after Samsung had already said it will host its next major product launch at the end of July in Seoul, marking the first time the event has been held in the tech giant's home country. In a press release, Samsung said it chose that location "because of its role in influencing global trends with its dynamic culture and innovation," adding that it "also reflects Samsung's strong confidence in the foldable category." In addition to the live event, Samsung will be hosting a livestream on YouTube and its other channels.
Samsung is also opening up reservations for its upcoming Galaxy devices and will be offering $50 in Samsung credit for those who reserve a device between July 5 and July 25. As is typically the case with Samsung's early reservation system, those who sign up will only need to provide a name and email address to reserve a device, with the $50 credit becoming redeemable at the preorder stage.
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