From CNET: If your tech company doesn't have a virtual-reality team in 2016 it's seriously behind the times -- at least that's what the social networks and phone makers of the world have led us to believe.
Amazon is the latest company to jump on the virtual-reality bandwagon, a fact we know thanks to a job posting spotted by UploadVR. The Seattle, Washington-based company is looking for a senior software-development manager, who will be responsible for leading the virtual-reality team within Amazon Video.
Virtual reality is one of the standout tech trends of the year so far, but most of the emphasis has been on spiffy new headsets like Oculus VR and HTC Vive. These will soon be making their way to consumers, who'll be immersing themselves in various digital worlds and forms of entertainment. And this is where Amazon plans to step in.
The company doesn't seem to be fussing too much about hardware at this moment in time. Instead it's focusing on creating an immersive platform for video content. Amazon's video-streaming service competes with a number of rivals, including Netflix and Hulu, in different markets. It already seeks to differentiate itself with original shows from Amazon Studios, set up in 2010, but it's also looking to the future, and in that future it sees VR.
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