From PC Mag: Norway is banning behavioral ads being shown to users of Facebook and Instagram.
As Politico reports(Opens in a new window), the Norwegian Data Protection Authority (NDPA) ordered Meta to cease showing ads to users that are selected based on tracking their web-browsing behavior and location. The ban will last for three months, after which Meta will only be allowed to display personalized ads selected based on the information provided by users in the "about" section of their profiles.
Failing to comply with the ban, which comes into force on Aug. 4, will see Meta incur a daily fine of roughly $100,000. As to why the NDPA is imposing the ban, the agency said it's because Meta's current advertising practices involve "processing of very private and sensitive personal data through highly opaque and intrusive monitoring and profiling operations."
In response, Matt Pollard, spokesperson for Meta, said: "The debate around legal bases has been ongoing for some time and businesses continue to face a lack of regulatory certainty in this area ... We continue to constructively engage with the Irish DPC, our lead regulator in the EU, regarding our compliance with its decision. We will review the Norway DPA’s decision, and there is no immediate impact to our services."
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