From CNET: Apple doesn't want any talk of clouds redirecting you to non-Apple products.
In its quest to dominate the iCloud game, the company recently bought out an Asian social network which had registered the iCloud.net domain.
AppleInsider was told the Cupertino, California-based company paid $1.5 million for the domain, but CNET was unable to verify the claim. It wouldn't be unlike Apple to shell the money out, with the company rumoured to have spent $4.5 million on a similar deal in 2011.
Apple was contacted for comment, but did not immediately respond.